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Google has paid a portion of advertising 2 Review

In this second part of the article on Google AdWords, we will discuss some basic ideas on tendering and selection of keywords to help run a smart PPC campaign .. While explaining the concepts of this section, we will use part of Overture Eyewear Tools rival too.

To ensure the effective operation of an AdWords campaign has two elements or parts to concentrate.

Objective selection of keywords

Bid Optimization Strategies

Objective selection of words Key

Lets start with a note on the selection of appropriate keywords and organization. First, there are some basic characteristics search queries or keywords are important to note. The first is that only the search queries the most popular are the same. In many places, the specific combination of search keywords on a special page will be large enough. It is important that the pages will serve as landing pages.

The second point is that several studies suggest that between 40% and 55% of all search queries are three terms or more. This indicates that people are beginning to use the power of research to better target their requests.

So keep in mind these factors is the responsibility of the site owner or agency responsible for a complete list of keywords that suit your site and marketing objectives. These lists can be generated with any What term suggestion tool like Wordtracker or search Overture search tool inventory performance.

However, Google has the CTR minimum threshold of respect for lists of keywords. Waiting for Google penalizes automatically, click through to poor. Thus, it is necessary to seek to ensure that the selection by keywords to meet this minimum requirement, click depth.

A selection of keywords and councils of the organization are:

Objective selection of keywords

Avoid keyword single word (or at least suspect, and are generally not very successful). Instead, start with 2 or 3 word sentences by keyword.

Use keywords that accurately describe the products and / or services you actually offer. Collect all the keywords that are closely related to a particular product or service in a single ad group, then post a notice on the correct product or service. Use the 2500 ad groups available you for your account to your advantage – to advertise each product or service you offer a very specific way.

Avoid "what if" keywords. An example of a keyword "what if": a poster from the sale of greeting cards running on the keyword "Christmas." Well, the logic is because they typically use gift cards, "What If" someone which seeks to "donations" might also need maps? Best to run the keyword "Christmas Cards".

Comprehension how each keyword corresponding to the functions of options. Then make an informed decision and not be afraid to experiment. More details on the game options are available in the AdWords FAQ.

If you are using broad or phrase match, then use keywords to exclude your advantage. Information about this also in the FAQ.

Strategy provides

To achieve optimal bidding strategy first important step is to calculate the value of each visitor to your site. This is necessary for you is able to calculate the bid amount or quantity is rationally willing to pay for each customer.

The unique value of each visitor can be calculated in a three-step process.

Step 1

A percentage) Conversion: Calculating the number of unique visitors, you need to make a sale.

Unique Visitors: Total Sales = ratio conversion

Example: If during the month of November, is calculated its website has received 10,000 unique visitors, and sold 200 footballs, equation could look like this: 10.000 unique visitors / 200 Turnover = 50 Unique Visitors per sale. Thus, in this case, the conversion rate will be equal to 50, which means that normally about 1 sale per 50 visitors to your site.

Step 2

B) Net sales: Calculate how much you earn a profit on one sale.

Gross Income – Total Expenses / Total Sales = Net Sales

Example: If during the month of November, he sold about 200 footballs to $ 100 each, your net income should be $ 20,000 (200 x $ 100). And if you calculate their total costs (production, packaging, transportation, government, etc. ..) for the month of November is $ 15,000.

This means that: $ 20,000 gross revenue – cost Total $ 15,000 / 200 = net sales of $ 25 per sale

In this example, its net sales by $ 25. That "in his pocket, after expenses, you can bank that "the benefits.

Step 3

C) Worth Visitor: Calculate your visitor is one interesting for you.

Net gain on sale / conversion rate = Worth Visiting

Example: This is the easy part. Take the net income for each sale which was considered in Part B ($ 25) and divide by the conversion rate was calculated in part A.

Conversion of 25 Dolaires earnings net sales / 50 Price = $ 0.50

So in this example, each visitor to your site is worth $ 0.50. (Not to be confused with the value of a customer which is $ 25!) This means you can pay up to $ 0.50 to attract visitors to your site, without losing money.

However, you obviously want to pay less so you can walk away with something too.

To improve the management of mathematics should be done at group level for certain keywords Adwords may prove more useful than others in driving visitors to your site. However, as long as you know the unique value of each visitor to your site, you can not go too crazy with their bid. Now, once the exercise is over, let us optimize AdWords campaigns, trying to find the best prices and the best keywords to bid on.

The strategic location offers the words Key cheap but very popular

Once you have done preliminary work, is ready to start combing through their list of keywords one by one, looking for those that are frequently searched by your target market, but are not very competitive (ie expensive!).

A very useful at this stage of his research is CompareYourClicks.com a free site that will take any keyword or phrase to write and produce a comparison table offers in 9 of the PPC search engines above, such as Overture, FindWhat, Sprint, BAY9s, and more.

Overture bid tool Get current offer similar but obviously not tender offers comparisons between the PPC search engines other. (I can forgive us … your competition is, after all.)

Simply enter your keyword in one of these tools, which will be presented with a list of basic service for this particular search term. For example, when you type "mortgage loans for housing" in the Overture tool offer the following list (40 total) me submitted to:

Oak Street – Home Mortgage Loans Online www.oakstreetmortgage.com (Advertiser's Max Bid: $ 8.50)

Home Mortgage Loan www.werloans.com Max (poster sale: $ 8.49)

Home Mortgage Refinance Loan www.fullspectrumlending.com Max (poster Bid: $ 5.51)

Compare Home Mortgages homeloansearch.securesites.com (Advertiser's Max Bid: $ 5.50)

HomeLink Mortgage – Wholesale lender homelinkmortgages.com Max (selling posters: 5.01 $)

The mortgage industry is very competitive, so it should not be too surprising that the offers for guests up to 8 dollars per click. But let me draw your attention to a couple of missed opportunities in bidding strategies that exists here.

Opportunity # 1 – Save money by filling the gaps!

Firstly, remember that we look at deals with Overture (to supply trends of Google), but I also sang on the fact that Overture is a giant search engine PPC, ranking among the three bids means you also get exposure for your keyword or phrase in particular, Yahoo, AOL, Lycos, Altavista, Netscape, HotBot and CNET.

So obviously logical to attempt to rank among the three lists in the opening whenever you can afford.

But do you have a problem with the No. 2 – werloans.com? They are more tender USD 2.98 needed to maintain their ranking in the top three! They could easily save money by abandoning its bid of 5.52 $! And even in the rank 2.

Moreover, if n 4 – homeloansearch.securesites.com can not afford to compete with the 3 highest bidders, then they should abandon its bid for huge 48 cents to $ 5.02. Had maintained its # 4 ranking, but to avoid unnecessary waste 48 cents per visitor!

When you're looking place their bids, how are you to see the gaps and take advantage of them! Offering more than ever necessary … and monitor their bids once you've placed to eliminate gaps and that you may encounter. You'll save money in the long term – money that you can use to bid on more keywords to increase traffic to your site!

Opportunity # 2 – Go to traffic your competitors are not careful!

Catch the bottom of the first harvest. Why be drawn into costly bidding for a common search term when currencies can bid for several keywords and phrases to generate a similar volume of traffic a much lower cost!

To give a simple example, I searched the keyword "home mortgage" in the Overture search term suggestion tool and was provided with a list of about 100 related keywords, including mortgage rates at home, "" second mortgage "and" mortgages Home Business. "

Then I made a comparison between supply and trafficking of selected keywords chance that this list using information from both Overture search term suggestion tool and the supply of current tools, and this is what I discovered …

Keyword: Traffic # 1 Spot Spot # 2 # 3 # 4 Spot Spot

Home Mortgage 16.289 $ 8.51 $ 8.49 $ 5.51 $ 5.49 ready

Home Loan Corporation 5328 $ 6.12 $ 5.00 $ 4.88 $ 4.87 Mortgage

second mortgage 3974 7.01 $ 4.47 $ 4.47 $ Loans $ 4.47

Home Mortgage 6258 $ 3.31 $ 3.30 $ 3.21 loan rate of $ 2.52

Just as Google is working on analysis popularity pages. This idea must have occurred to its makers in examining how events occur in technical documents. Good documentation and Authentic cited most often by others.

Obviously, "mortgage" is the most frequently searched phrase – Why is sooooo competitive $ 8.51 per visitor at # 1.

But who says you have to bid the most frequently searched term when you can go after the small streams flow … that negotiations to find "rate mortgage home" only $ 3.32 cents per visitor # 1 .. It attracts decent amount of research and get maximum exposure for half the price of mortgage research.

Well Naturally, all these searches can be carried over to Google so that normally there are such gaps. To validate these in one of Google can compare prices offered Googles system automatically suggests the different periods. This will give you much of the idea of Google's competitive position.

PPC search engine is one of the few risks that are not paid advertising opportunities that allow greater control over their success. If you Follow these simple rules I have described here, to keep their bids below their maximum bid at any time, and choosing targeted keywords for your market, it is fairly easy to funnel traffic to your website.

In addition, you can actually get an extra edge looking for keywords that your competitors are neglecting and shovel these flows without affecting traffic, taking advantage of gaps in supply. In fact, many Companies also use software as an online auction or GoToast to manage your playlists. These software packages to track your ads and adjust your bid in May if you drop in the rankings. Now, of course, you can use Google ad words conversion tracking too. Many companies also outsource management of their PPC campaigns. Most SEO provide PPC management. These options cost money, but the usual pay for themselves by launching their campaigns more effectively.

Keep in mind that you do not use software or consultant to start your PPC campaign. But you do not know what kind of cost per click, you can afford. If you decide that $ 2.00 per click is their maximum bid, then stick to it. Do not enter into an emotional bidding war if you lose a higher classification. It is much wiser to seek new and keywords cheaper.

Remember final reference, all marketing campaigns is a good return on investment and at the end of the day ……. money in your pocket.

About the Author

Vikas Malhotra is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com

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