Ad Queer Guy
There are essentially two types of people in the United States: people of Wal-Mart, Target people.
Most likely be a target person. Most people are advertising. The object has style and affordability in a clean, upscale environment-is the ideal place for refueling of baubles, trinkets, and other necessities of life soon.
In my town, near the Wal-Mart is crowded noisy, crowded and full of products quality seems poor. Given the choice between the two, I tend to think that everyone would prefer shopping at Target.
I could be wrong.
According to Fortune magazine, "Wal-Mart is the largest grocery retailer in the nation, toys, weapons, diamonds, CDs, clothes, dog food, detergent, jewelry, sporting goods, videogames, socks, bedding, and toothpaste – not to mention its biggest film developer, optician, the operator's fleet of private trucks, energy, and real estate developer.
If you've ever been in Wal-Mart, you need to go. Most people who know their noses in idea of a trip there. If you live in New York, Chicago, San Francisco, Boston or Los Angeles, could not live within 50 miles of one. But I bet that your customers go to quite regularly.
Why mention this? Advertising and pop culture in general, do not always reflect reality the average American. Our company is very insular. We tend to surround ourselves with other like-minded organizations. We believe that everyone is young, hip, avant-garde, modern or wants to be.
Yes tastes of the masses have become more sophisticated in recent decades. It is true that you can walk into the ballpark in Pittsburgh or Cleveland TBE and order sushi. Y you can get a cappuccino almost anywhere. But most people still prefer their hot dogs, golf clubs in the order of magnitude, and even McDonald's more coffee served elsewhere.
However, the company continues to cling to the trends and bear all, too.
You probably saw Bravo "Queer Eye for the right individual." Or you've heard the rumor about her. Basically, swishy 5 guys jump around Manhattan in search of products Perfect to beautify the look and the apartments of a certain style defied poor gil.
There is a great deal of product placement in the show. Accordingly, the cable public access across the U.S. to learn more about the Manhattan fashion boutiques. We are exposed to exotic cheeses, dark hair ointments, and the best tips to make a 300 square foot apartment to look like Eurotrash window.
Within an hour, the radical change in the "straight" has been achieved. Of course, "after" looks better than the "before." You might think that all countries would be encouraged to start the Flemings and the miserable furniture.
But in America, not all men have a strange right eye. Not all families is to improve its image. We are a nation of people with different tastes and yes, a taste that is downright horrible. No amount of strange eyes that will never change.
And a lot of advertising is likely to change that, either. What could explain why the demonstration of one or Clio represent a small portion of all advertising happens. Many customers do not want subtle spirit in their advertising. Or the big words. O complex thoughts. They do not want to be on the edge and cool at least the way our industry or our awards, which define it.
In other words, they want advertising for Wal-Mart Wal-Mart world. I know, I've been there.
I worked in advertising for many products and services that were favorable family "(read:. lowbrow and conservative) did a good job, and we pushed the envelope as far as it went, but the envelope is always sent to Main Street, USA your target audience, the work was very good and intelligent he knew that lack of sophistication does not equal lack of intelligence. However, it shows the work of creative directors in major cities, and CDs often do not understand. They are not part of the audience that I wrote for, and do not understand how Central America think. However, these CD's without doubt could tell me where the house in Santa Monica the next time I'm in a shootout.
We must face our own sense of snobbery, while maintaining a sense of creative integrity. Otherwise, advertising will become increasingly important if we keep talking about ourselves. Y be more relevant if we do not find a way to talk intelligently to consumers carefully planting new ideas in the minds of people who still want a comfortable, nonthreatening existence.
For most of us in the advertising industry, learning how consumers in Central America trot into uncharted territory. So if you are looking for their comfort zone, I suggest that the head of a Wal-Mart in a suburb or small town anonymous Mellencamp-esque. Get view that is really American consumers. Get a look at what their customers are facing.
Make this Sunday – After the Mass, course.
About the Author
Branding. Religion. Censorship. Office politics. Global politics. Sexual politics. And getting drunk during a job interview.
Since 2002, Danny G. (a.k.a. Dan Goldgeier) has been writing the most provocative advertising columns ever published. They’re all witty, thoughtful and probing, and a must read for those who want a perspective rarely seen in traditional industry publications.
An Atlanta-based copywriter and ad school graduate, Dan has worked at shops big and small. He reads incessantly about advertising, and is a whiz at rock & roll trivia. Learn more about him by visiting his copywriting website or AdColumnist.com, the View From The Cheap Seats Archive website. You may also find articles by Danny G at TalentZoo.com.
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