Colli Real Estate

Help with Real Estate Slogan?

I am a month away from being a realtor, and i have no idea what to use for a slogan. Please Help! I don’t think i could use my name for anything in the Slogan, but just in case its Jenny Groover… THANKS A BUNCH!

If you intend to tie the slogan to your name you want to make sure that it will remain your name. It is all in the branding.

If you are single you may change your name later, or not. but the point is you do not want to make a career out of a slogan tied to Jenny Groover and later become Jenny Smith.

You can always file a fictitious name with the Secretary of State and create a company name or even a professional pen name.

I named my company Turn-Key Properties, when I decide to sell I do not have my name tied to the business. The new owner would not have to worry about the name not being hers/his.

If you are just planning on being an agent and not naming a company I’d go with that mover idea. Jenny Groover the Sales Mover!…. The Property Mover….. Your movin’ with Groover…

Otherwise, there are a lot of great slogans like “let me help you find your way home” You home team” Your Hometown Girl”

Don’t tie yourself into a niche you can’t get out of. you may branch out of residential someday and something related to homes may not fit if you selling commercial buildings.

Good luck

Eric Schmidt at the ASNE NewsNow 2010 Ideas Summit

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