Colli Real Estate

Customer Obligations Training

As mortgage brokers we are always in danger of losing our customers to lenders with whom we work.

We treat our customers for a short time, but the lender is in constant communication with them for years. And when he asks his clients of their mortgage company, which usually respond on behalf of your lender.

Some lenders are even stealing from customers and others.

As investor estate, I have loans from different lenders. One of my properties had a loan from a lender called JB Nutter. It was a small bank that did a very poor self-marketing clients. I've heard of them 3 times a year. Once you send me a coupon book for the year, another told me how much interest paid this year for my taxes, and another to say how much money was in my escrow account.

Never once tried to offer me a refinancing.

My current mortgage is with Countrywide my residence. These guys know what they do. Message that a statement of each month. And any statement constitutes an offer to refinance or obtain a line of credit or insurance. They are always courteous to sell something. And if this were not enough, message every two months or more if you offer to refinance or tap some equity. But at least they are not as cunning as the Savings Bank.

One of my investment properties hold their loans. Now been associated with the credit bureaus so that every time someone gets one of his credit loan controlled by a mortgage company or lender, are informed. I like getting my credit checked every 3 months, and with my own mortgage company all you need is a pair sequence of keys on my computer. Imagine my surprise I received a phone call at home from a representative of the world's savings I wondered if he was thinking about refinancing. He said he knew that I had my credit controlled by a mortgage company and were willing to give me a better offer than what he was doing,

They have a whole division of telemarketers Appeal not to loan holders who receive their mortgages controlled by other companies. So even if you are a customer saving of loan world, and that the customer will come back later for a refi, now have to compete with world savings for this customer.

Mea it was right?

And you can bet that, as a lender to do this, others will follow.

So what we do mortgage brokers in this regard?

Simple, we formed a close relationship with our customers, which is essentially free of his argument Sales of any other lender or mortgage company. That's what I call the "silent force." We must use every tool at our disposal to ensure that when a person becomes a customer who never let go.

I saw the field of "quiet strength" full demand for products in our references, but I will point out some guidelines for you here.

1. You must stay in touch with them on a regular basis. At least once a month, the easiest way to do this is through a monthly newsletter. Outsourcing an undertaking of this newsletter and will be responsible for production, printing and mailing the newsletter to your customers every month.

2. Wow your guests to as you can. Finding a creative way to impress your customers. Here's an example. He is a dentist in Australia who was tired of clients who are afraid to do. Thus that completely changed his office. Now, instead of a regular dentist's office, is more like someone's living room. It's the smell of cinnamon rolls baked fresh air, sugar (free) that can be enjoyed with coffee or tea. No receptionist sitting there in the small window that you keep closing. The dentist is now a reference only practice, where the only way to work with him is that if you know someone who is already working with him, and give a reference.

3. Learn customers and allows them to learn you know. Show your personality. Let them know about your family. Keep them informed about how your children are in school. Remember you do not want to be like their bank. You want to look like a family friend who comes to mortgages. Customer recognition have sides. House warming parties did. A party birthday at the tail itself every year. Give yourself excuses to call your clients and get to know socially.

4. Start a blog and write about what you want. Invite your customers to visit often and provide feedback.

5. Become a customer of its customers. If one of your client owns a dry cleaner, cleaning your clothes there. Reward them for doing business with you in doing business with them.

6. Customers receive links between them. Create an orienteering club. Your customer can go to your client TEINTURERIE when dentist teeth hurt. And if you make reference to look even better.

These are just some ideas to help you keep your customers. People do business with people they love. By establishing relationships with old customers, you can be sure that keep coming back to you.

About the Author

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