How to build a base of repeat business and referrals Estate
No matter how good are their skills in negotiation and property sales any marketer will tell you that is not enough to keep their customers. Communication is vital to win and retain customers for your business relationships Construction and earn the respect is essential. Customers not only buy their services they purchase for their continued support and means to maintain this important element of human contact.
, No human contact, your company will lose customers. With him, not only retain customers, but you get referrals. Statistics show that it is cheaper maintain a customer to get a new one. Most of us know the 80/20 rule that 80% of the activity comes from existing customers and 20% new. But you know you that according to the Harvard Business Review costs up to 8 times more to win a new customer than keeping an old (zero defections by Frederick F. Reichheld and W. Earl Sasser, Jr.). If you do the math you'll see that 20% is only worth 4% of its business real terms. You do not want to lose its old customers!
As president Agent Creative Solutions, an Arizona-based promotion company marketing virtual real estate, I can say one of the main features of our marketing real estate is to use a database customer management system that allows us to maintain our official communications with little effort on their part. We must develop a strategy for proper contact with the agents and the production of 100% direct mail to customers on an annual basis, quarterly or monthly.
Parties designed include postcards, letters, and folded card formats and can include timetables, recipes, sports calendars, dry erase magnetic cards and more. The content is fun and full of useful tips and information for tour operator customers.
Some topics may include, for example, home improvement tips for knowing when or refinance. Each piece is designed to reduce our agents in front of customers about their year and invites their clients before of their orientation.
Agents can keep your client list throughout the year by simply faxing a client update form for us, so the number of e-mail is still correct. The service is competitively priced and pays dividends of agents to obtain references from clients that already in its portfolio of businesses by the most powerful of all words in the mouth.
In the competitive world of real estate, which is a solid gold guarantee loyalty not only continued, but new businesses.
About the Author
Sarah Reiter, owner of the top
Real Estate
Virtual Assistant
support company assists real estate professionals nationwide with all of their marketing, technical, and, administrative needs.
Real Estate Virtual Assistant | Online VA
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