Colli Real Estate

Part 2: The Smarty Pants "Top 10 charts Boo-Boo!

I do not expect this list will do for the show of David Letterman, but perhaps should.

Part 1 of this article addressed many technical aspects of content and typefaces, spacing and concerns readability. I have never been clearly "Do not make your business card so important that does not fit in a pocket of the man, "or" Do not use metal cards visit, unless you really want a cavity search next body time you try to board a plane. "

These are all easy solutions, for real. Part 2 begins to enter questions deeper … on the brand, identity and image of a business card represents to the world – and the damage that can result of sending the wrong message.

Boo-Boo # 5. The lack of clarity about what you do.

We often think that created the perfect message for our company because it has meaning for us … but we can not forget that mean anything to our potential customer.

Go to the extreme, I know that employers have changed their names or three times two, simply because it has more clear and specific about the type of work and service they wanted to offer.

I 'm willing to bet that the problem is not so much a business name and information about the company brand. You must clarify who your audience is and what you can do to help. Get this right, and remove all doubt.

Boo-Boo # 4. Using "free" services card.

Vista Print is a company that offers free business cards for small businesses. Yes, I said free. Now, before you get excited about the possibility of getting something for free, remember there is always a dilemma. And in this case either.

The first transaction closing is that the use of cards advertising SU for their services. Just print on one side of the card, because in the back of the advertising business with an announcement as "Get business cards free www.vistaprint.com Thus, instead of the possibility of using the back of your card to promote your business, is busy to sell.

Secondly, you have a limited choice options for pre-printing cards to choose from. And guess what? There will be many more cards floating out there that looks like yours. So many things to making your marketing memorable and stand out from the crowd.

There is a sour note as the last customers pick up when you receive one of these "free" card – especially when he says right at the back of your card, in fact, get it free. It tells the potential customer:

"I'm cheap and do not value my business enough to spend money in one of my songs marketing more central, so you might want to reconsider how much you're willing to spend on myself. "

It This is a ringing endorsement of the CEO.

Boo-Boo # 3. Using stationery "drill" cards.

It is a little below the last Boo-Boo … because the message is the same. Yes, you can buy a package of pre-court at Staples and Office Depot for under $ 10, and print your own in the office inkjet small. But the population is a lightweight so it is powered by Printer (Weight card stock is sure to jam) … weak and unprofessional.

Customers see the edges perforated little and listen a little nest of singing birds "cheap! Cheap! cheap!"

You can have business cards printed on a digital press (most printers have them now) in a small edition of 100 for about $ 50 – $ 100) weight. Have good quality stock (most printers can handle 12 or 100 pounds of the map. And ask a test before having to print the whole job. It is a great way to start, especially if the business is new and you want to test map before settling on a final design.

For a start-up is an economical solution … no "cheap!"

Boo-Boo # 2. The map does not correspond to the products and services you sell.

The quality of the card – the design and print production – must match the level of products and services that are sold in the figure. If you sell the four five products and services, then you should invest in a strong currency in the professional design, production of fine paper and high print correctly. Remember Your business card is your dealer trip … have reflected the level of products and services – in other words, is to represent the brand you've built.

In Victorian times, gentlemen "Calling Card." It was difficult to provide a business card at a social function (and yes, there is still "business card today, you have the label too – hence the calling card's back). But the card carries some of the old principles cards to hold today. Here is an excerpt from a wonderful post "The Art masculinity "Blog (I bold a couple of important points for the purposes of this article.)

In the early 20 and 19, social interaction is a rich culture, a matter of good manners. The tool that facilitates the interaction was the card … The map also summer as a way to mark their social identity. how your card or looked and felt how someone gave him notice of its status and relationship with the receiver.

Even in Victorian times, a personal brand is essential.

Boo-Boo # 1. No call to action.

Maybe you have not noticed, but he has a second side of your card. Use that right and I doubled the purchase property and may increase interest in your business.

Are you using the other side of the card effectively? If you are just chatting a shopping list of all the things you do or sell, you've lost that space. It is on the client – What is the advantage of keeping this card handy?

Without a call to action, which is to avoid investment prospectuses card on file throughout the year? Give them a "next step" in the relationship. We have seen dentists, salons and other businesses based on the next use this space to remind customers "My next appointment is in ____ ___ AM / PM" is an excellent way to ensure repeat business.

Provide a coupon on your first purchase in store. Offers free a report on its website. Use it as a "punch card" 1-10 purchase, get a free. These are all methods commonly used to give people a reason to keep your card handy to call or visit their website. to think and be creative.

Here is an excellent example – the best I've seen so far:

One of my friends is a vendor car for a very successful Ford dealership (which is one of the best Ford in Canada). When he handed me his business card, card resembled a typical representation "corporate issue. print clear, high quality, easy to read, large bold letters in your name, contact information access, and the Ford logo. And of course I know that Ford makes and sells cars and trucks.

So give me back the card. In the back was printed a picture of a $ 100 bill in miniature … and space to write my name.

Yes If you ever refer a client to him – and I bought a vehicle, it refers – My friend will pay $ 100 as thanks for sending the business.

However, all car dealerships that I know many who think I will send to potential clients?

THAT, ladies and gentlemen, is a card that works.

About the Author

Patricia Simoneau, Creative Genius, provides creative brand image and marketing solutions to rural entrepreneurs looking for fresh ideas. Patricia works with clients in non-urban locales and makes their marketing more memorable! Sign up for her wacky and wise e-zine at www.smartypantscreative.com and receive her FREE Bonus Report, “The 5 Biggest Mistakes Small Businesses Make with Their Brand Image”.

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