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Stickier Web Design Makes for More Traffic

Boost your monthly web hits by making your website sticky.

Ok we’re not talking about adding toffee pudding to website or applying copeus amounts of glue to your monitor… By the term sticky, we’re talking about adding something of interest to your website that will retain your visitors and more importantly keep them coming back regularly.

If you can encourage visitors to frequent your website more often, it means you have a much higher chance of those visitors becoming customers one day. It also means you will be rewarded by the search engines for being more popular. Usually when you have a ‘sticky’ website you can expect to see a steady rise in unique visitors each month too (used as part of health balanced diet of other SEO and SEM techniques of course!).
So how do we make your website stickier. Here’s 5 great ways to add some stickiness;

1. Your website will become much more sticky if you add a useful gadget to your site that’s relevant to your target audience. A good example would be a mortgage calculator for mortgage advisor estate agents.

2. Your Website Design should include a resource area to your website that is constantly being updated with useful and interesting articles and downloads.

3. Good web design will allow you to pull in industry news from Google or BBC website. If visitors know they can get straight to the latest news relevant to them instead of sifting through general news they will bookmark you and come back regularly.

4. Ask your visitors questions. If you have the means to add opinion polls to your website and pose some good questions, people will cast their vote and return to see the consensus.

5. Add a blog or forum to your website that allows visitors to leave comments or add to threads. Visitors are far more likely to return to your website if they are in the middle of a debate or waiting for a response from another visitor.

Article by Bryan Adams Ph.Creative
Stickier Web design

About the Author

A Liverpool creative web design & development agency specialising in the delivery of a fully tailored internet marketing solution to help clients grow your business online. Our areas of web design strengths includes our own CMS developed to offer data capture and relationship marketing capabilities. Within all of our web design services, we specialise in online lead generation and maximising visibility with a relevant target audience.

Other services include SEO (search engine optimisation), email marketing, PPC (Pay Per Click Advertising), Social network marketing, graphic design and branding.

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